01
Start with the message
We get clear on what needs explaining before deciding how the video should look.
About FERRIFEX
Clear stories start with listening.
FERRIFEX is a founder-led whiteboard animation business for people who need to make an idea, service or message easier to understand.
How we work
A thoughtful, practical process.
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Keep the story easy to follow
Ideas are shaped into a focused visual journey with a clear purpose.
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Work collaboratively
Your feedback stays close to the work as the story takes shape.
The approach
Make the important part easy to understand.
The best explainers begin with a simple question: what does your audience need to understand?
From there, the work is about finding the clearest route through the message, then shaping it into a story that is easy to follow.
Have something to explain?
Let’s make it clearer.
Tell us about the message, service or idea you want people to understand.